Show me your mumu
It could be worn by all—big and small, short and tall—and could be a dress, a top, a tunic, or…anything I suppose. It could come in jersey, polyester—or silk chiffon. It could come in floral, paisley—or black spider print. Holiday theme mumu, lace mumu, sequin mumu, fringe on your mumu…the possibilities seemed truly endless. Thus, they set out in search of the perfect fit—the ideal body—which only, ultimately, they could find by creating it themselves. The spelling mistake was intentional—they were, after all, reinventing the mu’u mu’u and therefore dubbed it “The Mumu” instead.
Show Me Your Mumu is a brand for both clothing and jewelry. The video, that can be seen below, is what initially made me aware of the brand. Candice Accola, who is also featured in the photoshoots for the brand, tweeted the video and after watching it, it felt like such a nice and fun brand that I decided to have a look at the website.
I have to admit the clothing style isn't really something I would wear myself, but I love how different it is from many other brands. It really has a style on its own. The same goes for the jewelry pieces they have. I adore their Gem Rings, but they have many other great pieces as well.
Did any of you know the brand? What do you think about their collections, anything you would like to buy?